An intern who dreamed big and made them come true.
When I started working at advertising agencies, I spent three nights a week assisting a teacher at a creativity school. I wasn’t paid for it, but I loved it. After two years, I had the opportunity to launch my first course on creativity in social media. It was so successful that I developed the entire department and was appointed as the Digital Academic Director.
In 2017, it was time to bet on my own project, so I launched one of Argentina’s first digital marketing schools. There, I had the chance to create my own brand and lead an educational process that was always innovating and adapting to the ever-changing contexts of a country enduring a deep and ongoing crisis.
When I grew tired of running into limitations, I decided to move to the Netherlands in search of new educational projects. Instead of closing the school, I transformed it into an automated marketplace for courses, generating passive income and using it as an experimental space.
Some of the tasks I performed at Brother Buenos Aires (2011-2017) and Grow Digital School (2017-current)
Learning
- Launching +38 courses.
- Preparing +100 Keynote presentations.
- Organizing +100 workshops.
- Collaborating with +180 teachers.
- Designing corporate training programs for +20 clients.
- Participating as a speaker at events (up to 1000 participants).
- Guiding +700 students in prepare their creative portfolios.
- Teaching +800 entrepreneurs to create better content.
Content
- Producing +1000 promotional spots for course sales.
- Generating educational content for social media for 14 years.
- Building student communities on Instagram (+28,000) and Facebook (+50,000).
- Launching creative commercial campaigns.
- Leading two brand rebranding processes.
- Designing B2B and B2C sales strategies
A Course-Creating Machine
In the two projects I’ve led, I developed 38 courses related to advertising and digital marketing. As my career grew alongside the digital industry, I was always attuned to the evolving needs of the job training market, designing courses to sell.Some courses didn’t perform well and had only a few editions. Others introduced innovations that were later copied by other schools. And some we continue to improve to this day, adapting to the ever-changing pace of marketing jobs.
Experience in Corporate trainings
From Grow, we worked providing educational solutions for marketing teams in various multinational and local companies. I participated by listening to the client's needs and then designing academic programs, selecting the right professionals for teaching.
The power of influence
One of my greatest achievements was building a broad and diverse network of contacts through my work in Learning. When I launched my school, I invested $10,000, but I was competing against a school recently launched by the most valuable company in Latin America, MercadoLibre. Since I couldn’t compete with the salaries they offered their instructors, I had to rely on the power of influence.
And it worked. Over 150 top professionals from the digital marketing industry chose this indie project to teach in our on-site classes, via Zoom, or by recording lessons in our studio. Additionally, I organized workshops and webinars with another 75 professionals who collaborated with Grow.
I know that now I’m in a new country, I don’t know anyone, and I have to start from scratch, but my influence skills are well-developed and ready to be put to use.
My hobby is learning about AI.
Now that Artificial Intelligence is all the rage, how many people truly sit down at their computer and spend hours experimenting with new tools? Well, at least I’m one of them, and I love exploring creative ideas to design campaigns for my school. Here’s a compilation of the latest pieces I’ve produced.
I believe generative AI can be integrated into learning processes in many ways. We can now design any scenario and bring it to life, making it ideal for use in presentations or recorded courses. Virtual avatars allow us to create an entire course without the need to film with an instructor, significantly reducing costs. One area I would love to work on with AI is designing content and exercises that adapt specifically to each student’s needs, because I believe that’s the future of education.
