A creative mind focused on digital learning
14 years of experience in learning and development, the founder of my own digital school, with an extensive background in advertising creativity and content creation.
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Juan Etchegaray 🇦🇷
L&D Specialist
Content Creator
For the past 20 years, I’ve been creating audiovisual stories. I worked as a Copywriter at advertising agencies such as DDB, McCann, and Ogilvy. My content has gone viral multiple times (+130k followers). I can conceptualize, script, film and edit anything.
A blend of skills to create innovative learning experiences
The various challenges I have taken on in my life have led me to learn a wide range of skills that can be highly valuable in transforming the way your company trains teams.
LEADING
- I can fully develop a digital academy.
- I have extensive experience in creating online courses and can lead the entire process, from designing the academic program to launching campaigns and driving student acquisition.
- I am also skilled in producing online events.
- I love inspiring my team and bringing out the best in everyone.
- In addition to leading educational projects for over 11 years, I managed a team of 10 people within a government ministry and reported directly to a national minister.
CREATIVITY
- My creative background enables me to design innovative educational experiences with compelling storytelling.
- I believe teaching should always be engaging and enjoyable.
- I can work on scenario design, crafting exercises, or curating content.
- My specialty is copywriting, and I love creating sales campaigns for courses, including original 15-second spots for Meta Ads, posts with catchy headlines, email marketing campaigns, and more.
- I also excel in designing content strategies across social media platforms.
DESIGN
- I can create websites on WordPress, automate processes, and write engaging blog posts.
- I enjoy configuring LMS platforms to deliver excellent user experiences.
- Using tools like Canva, Adobe Illustrator, Adobe Photoshop, and AI-powered applications, I can design posts, banners, newsletters, posters, or any format needed.
- I’m passionate about crafting slides with trending designs and memes that make the whole room laugh.
PRODUCTION
- Whether there’s no budget or a large one, I can handle the production of a course.
- With a budget, I can lead the entire process. I’m skilled at filming with DSLR cameras and smartphones, and I have a strong eye for projects rooted in great art direction.
- I can also take professional photos in any location or studio.
- For editing, I use CapCut, Final Cut Pro, and Adobe Premiere Pro.
- I enhance sound with Adobe Audition and create custom titles with Adobe After Effects.
- One of my hobbies is experimenting with generative AI tools like Runway, Firefly, MidJourney, Suno, Udio, and Flux.
Pioneer in digital education
In 2017, I founded one of the most innovative digital schools in 🇦🇷. We started in a small location that we filled with students every night, and today we are a marketplace of recorded courses on digital marketing.
Highlights:
- +10000 students
- +150 subject matter experts
- +35 courses created
- +75 workshops & webinars
- +75k followers
I led training teams from these companies.
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Am I an Influencer?
These people follow me on my social media and enjoy my content.
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Followers
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Followers
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Followers
A Greatest hits of my work.
If you’ve already bought into everything I’ve been selling about myself, it’s time for you to dig deeper into my experience to confirm that I’m not one of those people who lie on their resume.
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Moments when I made my mom proud.
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Testimonials
Explore some testimonials from people who have worked with me on educational projects.
Find them all on my LinkedIn profile.
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Edwin Rager
I met Juan in 2018. Since then, he has never stopped growing with a strength rarely seen in professionals in the field. Always with so much to contribute and an incredible curiosity.
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MarÃa José Donohoe
Juan Etchegaray is an outstanding professional. With a tireless, curious mind, Juan is one of the most creative people I've met. He is also an amazing human being that cares for others and works really well as part of the team, constantly pushing others to be their best version of themselves. Working with Juan was always a pleasure and a challenge, to keep up with him who is constantly providing new ways to see the world and think about new solutions to every problem the brief brings to the table.
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MatÃas Stetson
I am thrilled to recommend Juan Etchegaray. I first got to know Juan as a visionary professor, teaching the ever-evolving landscape of digital content trends. His insights and forward-thinking approach to education were truly remarkable. What set Juan apart was his innate ability to not only understand the latest trends but to predict and shape and even create them. His students were fortunate to be guided by a true thought leader.
Juan didn't just teach about digital marketing; he created one of the first digital marketing schools in Argentina, which speaks volumes about his passion and commitment to innovation.
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Hipólito Giménez Blanco
I met Juan at the beginning of his Grow Digital School project, a digital skills school that reflects his vision and passion for training professionals in the digital realm. Throughout our collaboration, his profound knowledge in digital marketing and, in particular, his expertise in social media became evident. His experience as a creative advertiser at Ogilvy, combined with his prowess in the digital world, makes him an exceptionally versatile and forward-thinking professional.
Juan not only brings innovative ideas but is also an extremely responsible and efficient professional. His ability to lead, inspire, and adapt to the constant evolutions of the digital world sets him apart in the field.
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Sabrina Logullo
I have had the pleasure of working closely with Juan at Grow, a digital professions school. After several months of collaboration, I can enthusiastically affirm that Juan possesses an admirable ability for school management, exceptional creativity, and, even more notably, an undeniable commitment to education.
What truly stands out about Juan is his ability to understand and meet the needs of all parties involved, whether they are institutions, companies, or students. His agility in creating high-quality educational proposals perfectly tailored to specific needs is truly exceptional. Juan is a leader in the field of education, and his innovative approach and passion for learning make him an ideal candidate for any role related to training development. His dedication to excellence and his ability to drive educational success are qualities that set him apart. I have no hesitation in recommending Juan for any role related to learning and development!