Digital Education – juanetch.com

An intern who dreamed big and made them come true.

In 2011, I started working at a creativity school, assisting a teacher in preparing his classes. Over time, I became the Director of digital courses, and in 2017, I left to launch my own project: Grow, a pioneering digital marketing school in Argentina. There, I had the opportunity to build a brand from scratch and focus on the continuous improvement of the student experience. We began with in-person classes, later introduced online classes, and in 2023, we revamped the school, transforming it into a subscription-based educational content platform.

For several years, my country has been experiencing constant economic crises, leading to various frustrations for me. That’s why I decided to leave the project in the hands of my partners and migrate to Europe to work on educational projects where I can innovate by applying new technologies.

Some of the tasks I performed at Brother Buenos Aires and Grow Digital School.

Learning

Launching +38 courses.
Preparing +100 Keynote presentations.
Organizing +100 workshops.
Collaborating with +180 teachers.
Designing corporate training programs for +20 clients.
Participating as a speaker at events (up to 1000 participants).
Guiding +700 students in prepare their creative portfolios.
Teaching +800 entrepreneurs to create better content.

Content

Producing +1000 promotional spots for course sales.
Generating educational content for social media for 13 years.
Building student communities on Instagram (+26,000) and Facebook (+50,000).
Launching creative commercial campaigns.
Leading two brand rebranding processes.
Designing B2B and B2C sales strategies

Corporate trainings for which I worked

From Grow, we worked providing educational solutions for marketing teams in various multinational and local companies. I participated by listening to the client's needs and then designing academic programs, selecting the right professionals for teaching.

Courses that we have launched.

From Grow, we worked providing educational solutions for marketing teams in various multinational and local companies. I participated by listening to the client's needs and then designing academic programs, selecting the right professionals for teaching.

Do you need enrollments for your courses?

In advertising, I worked on 360 campaigns for many brands. However, when I launched my own project, I was able to apply all my knowledge to create creative spots that assist potential students in making the decision to enroll. In all these spots, I worked on the script, then in production, directed the filming, and finally edited them in Final Cut PRO. This skill is a significant differentiator that can allow me to create ads for your company's training programs and help employees understand the real benefit of learning in one of them.

And what about content for social media?

In advertising, I worked on 360 campaigns for many brands. However, when I launched my own project, I was able to apply all my knowledge to create creative spots that assist potential students in making the decision to enroll. In all these spots, I worked on the script, then in production, directed the filming, and finally edited them in Final Cut PRO. This skill is a significant differentiator that can allow me to create ads for your company's training programs and help employees understand the real benefit of learning in one of them.